by Armand Dayan · Presses Universitaires de France - PUF · tapa blanda · ISBN 9782130516996
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«Le marketing» is Armand Dayan's essay on marketing, published by Presses Universitaires de France - PUF in paperback (128 pages, in French).
The book analyzes marketing as a combination of interdependent elements through which organizations influence their customers, and applies its general strategy to a market, a product and an environment. Armand Dayan shows that a candidate, an administration, a trade union or a university can also use it.
It belongs to the Que sais-je? collection; it is the 11th edition, published in 2001.
For the general reader who wants to understand what marketing is and how companies, administrations and other organizations use it.
Discover second-hand books by Armand Dayan.
