Promotion des ventes et p.l.v.

Synopsis of Promotion des ventes et p.l.v.

«Promotion des ventes et P.L.V.» is a marketing manual by Armand Dayan, Annie Troadec and Loïc Troadec, published by Presses Universitaires de France in paperback and in French.

Study of sales promotion and point-of-sale advertising: discounts, offers, demonstrations and contests as mechanisms to attract consumers and accelerate purchase in retail trade. It also covers the design and implementation of PLV materials to increase product visibility and turnover.

It consists of 127 pages and belongs to the «Que sais-je?» collection (no. 2482).

Aimed at retail professionals, marketing and commercial communication students, and readers interested in merchandising.