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Promotion des ventes et p.l.v.
by Armand Dayan · · tapa blanda
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Pages: 120 pagesAuthor: Armand DayanPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: frRelease date: 1/1/1989ISBN: ISBN 9782130426127
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Synopsis of Promotion des ventes et p.l.v.
Este libro trata sobre la promoción de ventas y la publicidad en el punto de venta (PLV). Explora las estrategias y técnicas utilizadas para impulsar las ventas y mejorar la visibilidad de los productos en el entorno minorista. Se analizan los diferentes tipos de promociones, desde descuentos y ofertas especiales hasta demostraciones y concursos, así como el diseño y la implementación de materiales PLV efectivos para atraer la atención de los consumidores y fomentar la compra.
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Armand Dayan
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