by Éliane Karsaklian · Editions d'Organisation · tapa blanda · ISBN 9782708137752
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«Le marketing international» is the marketing essay by Éliane Karsaklian, published by Editions d'Organisation in paperback (189 pages, in French).
The book analyzes how cultural differences shape international marketing, showing both its difficulties and the richness of working with foreign markets. With examples and illustrations, it offers reading keys and tools to understand the global environment and develop step-by-step strategies adapted to each context.
Published in 2007 in the Marketing collection, it carries the subtitle «Stratégie globale, campagne locale».
Aimed at marketing professionals and those working with international markets.
