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Les relacions públiques, ciència del diàleg
by Jordi Xifra · Universitat de Girona. Oficina Edicions UdG · tapa blanda · 199 pages
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Pages: 199 pagesAuthor: Jordi XifraPublisher: Universitat de Girona. Oficina Edicions UdGFormat: tapa blandaLanguage: es-ESRelease date: 2/1/1999ISBN: ISBN 9788495138613
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Manual de Relaciones Públicas e Institucionales
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Synopsis of Les relacions públiques, ciència del diàleg
Este libro, escrito por Jordi Xifra, explora las relaciones públicas como una ciencia del diálogo, diferenciándolas de la publicidad y el periodismo. Argumenta que las relaciones públicas poseen una naturaleza disciplinaria propia como ciencia de la comunicación social, evidenciada por un cuerpo doctrinal sólido desarrollado principalmente en Estados Unidos. El libro presenta un modelo comunicativo delimitado y exclusivo, destacando el papel de los públicos y el diálogo entre el emisor y estos.
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