L'impresa aeroporto. Il marketing come leva competitiva

Synopsis of L'impresa aeroporto. Il marketing come leva competitiva

This book analyzes the strategic management of airports from a marketing perspective, exploring how commercial tools can become a fundamental competitive advantage for these infrastructures. Through a professional approach, the author examines the challenges and opportunities of the airport sector in the current economic environment. The work offers a detailed view on service optimization and passenger relations, making it an essential read for professionals and students interested in transport economics and business management in the airport field.