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Llenguatge publicitari. Estratègies i creativitat publicitàries
by Josep Rom Rodríguez, Joan Sabaté López · Editorial UOC, S.L. · tapa blanda · 220 pages
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Pages: 220 pagesAuthor: Josep Rom Rodríguez, Joan Sabaté LópezPublisher: Editorial UOC, S.L.Format: tapa blandaLanguage: caRelease date: 1/1/2007ISBN: ISBN 9788497886048
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Synopsis of Llenguatge publicitari. Estratègies i creativitat publicitàries
Este libro, titulado 'Llenguatge publicitari. Estratègies i creativitat publicitàries', es una herramienta esencial para comprender el lenguaje utilizado en la publicidad y cómo este conecta a los anunciantes con los consumidores. Explora las estrategias y la creatividad detrás de la publicidad, ofreciendo una visión profunda de su impacto y funcionamiento. Ideal para profesionales y estudiantes del marketing y la comunicación.
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