by M. Jesus Martinez Arguelles, José Luis Álvarez · Gestión 2000 · tapa blanda · ISBN 9788480889131
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«Lo que se aprende en los mejores MBA» is the business manual by M. Jesús Martínez Argüelles and José Luis Álvarez, published by Gestión 2000 in paperback.
A collective work covering the core subjects of an MBA: strategy and business management, accounting and finance, production, marketing, human resources, management control, quality and information systems. More than twenty professors from Spain's most prestigious MBA programs present their essential knowledge for executives.
The Spanish edition appeared in April 2003 and runs to 704 pages, with contents organized in two volumes.
Aimed at executives, professionals and business students who want to learn or review the essential subjects of an MBA.
José Luis Álvarez Enparantza, better known by his pseudonym Txillardegi, was a Basque linguist, politician, and writer. He was born and raised in the Basque Country, and although he did not learn the Basque language until the age of 17, he later came to be considered one of the most influential figures in Basque nationalism and culture in the second half of the 20th century. He was one of the founders of ETA, but in 1967 he left because he did not agree with its political line.
