by Pablo Adán · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483565896
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«Los pasos de Camper» is the business book by Pablo Adán about the history of the Camper brand, published by LID Editorial Empresarial in 2011 (192 pages, in Spanish).
Pablo Adán goes inside Camper to explain how the Mallorcan footwear brand went from a small workshop in the Balearic Islands to opening stores on the world's main streets. The book analyzes Mediterranean inspiration, communication and advertising, product and manufacturing processes, distribution and point of sale, positioning and competition, and reviews successes and failures in diversification.
It belongs to the Business History collection, Global Entrepreneurs series. The text includes a chronology starting in Mallorca in 1877, a glossary and bibliographic references.
For readers interested in business history, success stories of Spanish brands and business strategy; also for those who want to learn about Camper's journey.
