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Zara y sus hermanas
by Enrique Badía · LID Editorial Empresarial, S.L. · tapa blanda · 354 pages
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Pages: 354 pagesAuthor: Enrique BadíaPublisher: LID Editorial Empresarial, S.L.Format: tapa blandaLanguage: es-ESRelease date: 1/1/2008ISBN: ISBN 9788483560266
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Synopsis of Zara y sus hermanas
En 'Zara y sus hermanas', Enrique Badía revela las claves del éxito de Amancio Ortega y su imperio textil. Este libro de historia empresarial analiza cómo Zara y sus cadenas hermanas se han convertido en líderes globales, superando a competidores como H&M y GAP. Badía profundiza en la tensión diaria de un gigante en constante evolución, ofreciendo una visión detallada de su modelo de gestión y su impacto en el mundo de la moda.
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