by Íñigo González Inchaurraga · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483560051
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«El marqués que reflotó el Rioja» is the business history essay by Íñigo González Inchaurraga, in paperback, published by LID Editorial (239 pages).
The essay traces the trajectory of Vinos Herederos del Marqués de Riscal and shows how innovations in management and production driven by the marquis transformed the wine industry and the economy of Rioja Alavesa. It includes a prologue by Rafael Uriarte.
The work received the IX LID Prize for Business History in its October 2006 edition and is part of the Business History collection.
Recommended for readers interested in business history, regional economics, and the Spanish wine sector.
