by Don Tapscott, Anthony D. Williams · Portfolio · tapa dura · ISBN 9781591843566
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«Macrowikinomics: Rebooting Business and the World» is the essay by Don Tapscott and Anthony D. Williams, published by Portfolio in hardcover (432 pages).
The book analyzes how mass collaboration and digital tools can transform sectors such as finance, healthcare, science, education, media, and the environment. Faced with the exhaustion of industrial models, it proposes collaborative innovation to renew work, learning, government, and everyday life.
This work, a sequel to the bestseller Wikinomics (2007), was a finalist for the Financial Times Business Book of the Year in 2010. Text in English.
Work aimed at readers interested in the digital economy, business management, and technological transformation.
Don Tapscott is a Canadian business executive, author, consultant and public speaker.
