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Manual de La Gerencia de Marca
by David Arnold · Grupo Editorial Norma · tapa blanda
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Pages: 120 pagesAuthor: David ArnoldPublisher: Grupo Editorial NormaFormat: tapa blandaLanguage: es-ESRelease date: 1/4/1994ISBN: ISBN 9789580425731
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Synopsis of Manual de La Gerencia de Marca
Este manual ofrece una guía completa sobre la gestión de marcas, abarcando desde los fundamentos teóricos hasta las estrategias prácticas. Explora la importancia de la identidad de marca, el posicionamiento en el mercado y la construcción de relaciones sólidas con los clientes. Ideal para profesionales del marketing, estudiantes de negocios y cualquier persona interesada en comprender y aplicar los principios de la gestión de marcas.
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