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Cómo gestionar una marca
by David Arnold · Parramon Ediciones S.A. · tapa blanda · 336 pages
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Pages: 336 pagesAuthor: David ArnoldPublisher: Parramon Ediciones S.A.Format: tapa blandaLanguage: es-ESRelease date: 8/5/1994ISBN: ISBN 9788434217096
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Synopsis of Cómo gestionar una marca
Este libro, escrito por David Arnold, ofrece una guía sobre la gestión de marcas. Publicado por Parramón en 1994, el libro aborda estrategias y conceptos clave para entender y manejar una marca de manera efectiva. Es una obra útil para estudiantes y profesionales del marketing y la gestión empresarial.
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