
by José Daniel Barquero Cabrero · Gestión 2000 · tapa blanda · ISBN 9788480880244

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This manual offers a comprehensive view of business public relations, covering from theory to practice. It explores the experience of experts in the field, providing valuable information for professionals and students interested in the subject. The book analyzes the strategies and techniques necessary to effectively manage a company's image and communication.

José Daniel Barquero Cabrero is a born Spanish businessman and university teacher.
