by Jose Daniel Barquero Cabrero · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448139483
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«Marketing de clientes» is the marketing book by José Daniel Barquero Cabrero, published by McGraw-Hill in paperback, in Spanish (291 pages).
The book explains how to maintain, retain and acquire new customers and proposes strategies and techniques for managing customer relationships. It is a work on marketing and sales management, within the business and economics area, which includes bibliographic references for further information.
Published in 2003.
For marketing, sales management and business management professionals interested in customer retention.
