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Marketing de clientes
4.2
Negocios y EconomíaISBN | 9788448139483
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Product details
Pages: 291 pages
Author: Jose Daniel Barquero Cabrero
Publisher: MCGRAW HILL (FONDO)
ISBN: 9788448139483
Format: tapa blanda
Language: es-ES
ISBN: 9788448139483
Synopsis of Marketing de clientes
Este libro de marketing, coordinado por José Daniel Barquero Cabrero, se centra en cómo mantener, fidelizar y conseguir nuevos clientes. Cuenta con la colaboración de Carlos Llauder Santomá, Fernando Huertas Colomina y Mario Barquero Cabrero. Publicado por McGraw-Hill Interamericana, el libro aborda estrategias y técnicas para la gestión de relaciones con los clientes, incluyendo referencias bibliográficas.
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