by José Daniel Barquero Cabrero · Gestión 2000 · tapa blanda · ISBN 9788480880879
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«Casos prácticos de relaciones públicas» is the casebook by José Daniel Barquero Cabrero, published by Gestión 2000 in paperback (390 pages).
The work analyzes real public relations campaigns carried out in Spain and brings together cases explained by industry professionals. Through them, it shows how communication strategies are designed, messages are selected, and the relationship with the media and audiences is managed. It is a practical approach to corporate communication from professional experience.
Subtitled «Los mejores expertos en acción», it belongs to the ESEMP University Collection and was published in February 1996.
Aimed at students and professionals in public relations and corporate communication seeking examples applied to the Spanish environment.
