by Jeremy Comfort, Nick Brieger · Pearson · tapa blanda · ISBN 9780130934697
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This textbook, titled 'Marketing', is part of the 'Business Management English' series. It is aimed at students of business management and marketing professionals who wish to improve their English skills in the field of marketing. The book covers essential topics such as the role of marketing, analysis of market opportunities, buyer behavior, market segmentation, product development and management, pricing, distribution, promotion, and international marketing.
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