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Marketing Directo 2.0
3.8
Negocios y EconomíaISBN | 9788498750539
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Product details
Pages: 256 pages
Author: Félix Cuesta, Manuel A. Alonso
Publisher: Gestión 2000
ISBN: 9788498750539
Format: tapa blanda
Language: es-ES
Release date: 16/2/2010
ISBN: 9788498750539
Synopsis of Marketing Directo 2.0
Descubre cómo el marketing directo ha evolucionado en la era digital con 'Marketing Directo 2.0'. Este libro, de Félix Cuesta y Manuel A. Alonso, te proporciona las herramientas y técnicas necesarias para entender el mercado actual, conocer a tu consumidor y configurar campañas rentables. Aprende a predecir resultados y a aplicar estrategias innovadoras en el entorno digital. Ideal para profesionales, directivos, estudiantes y cualquier persona interesada en las nuevas tecnologías y el marketing interactivo.
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