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Marketing directo integrado
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Negocios y EconomíaISBN | 9788480885133
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Product details
Pages: 272 pages
Author: Josep Alet
Publisher: Gestión 2000
ISBN: 9788480885133
Format: tapa blanda
Language: es-ES
Release date: 1/2/2000
ISBN: 9788480885133
Synopsis of Marketing directo integrado
Este libro explora las estrategias y técnicas del marketing directo integrado, ofreciendo una guía para crear y fidelizar clientes, y lograr un crecimiento rentable. Josep Alet, el autor, presenta un enfoque práctico para integrar diferentes canales de marketing directo y maximizar su efectividad. Ideal para profesionales del marketing y estudiantes de negocios interesados en profundizar sus conocimientos en esta área.
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