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Marketing directo e interactivo
by Josep Alet · ESIC Editorial · tapa blanda · 483 pages
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Pages: 483 pagesAuthor: Josep AletPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 10/12/2007ISBN: ISBN 9788473565226
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Synopsis of Marketing directo e interactivo
Este libro es un manual de referencia tanto para profesionales como para estudiantes del campo del marketing. Abarca los cambios en medios, tecnología y comportamiento del consumidor, ofreciendo una estructura clara con ejemplos actuales. Profundiza en cómo captar y cultivar clientes con campañas eficaces, adaptándose a sus necesidades y deseos. El autor, Josep Alet, comparte su experiencia como consultor en marketing y ventas, ofreciendo una guía para integrar internet en las empresas y fidelizar clientes.
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