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Marketing Eficaz.com
4.1
Negocios y EconomíaISBN | 9788480886192
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Product details
Pages: 120 pages
Author: Josep Alet i Vilaginés
Publisher: Gestión 2000
ISBN: 9788480886192
Format: tapa blanda
Language: es-ES
Release date: 1/1/2001
ISBN: 9788480886192
Synopsis of Marketing Eficaz.com
Este libro, escrito por Josep Alet i Vilaginés, es una guía completa sobre marketing en la era de la interactividad. Aborda la estrategia competitiva eficaz, la implantación de la estrategia empresarial, la consecución y fidelización de clientes, y el comercio electrónico. Ideal para profesionales que buscan entender y aplicar el marketing moderno en un entorno dinámico y en constante evolución.
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