by Jean Jacques Lambin · EDITORIAL MCGRAW-HILL/INTERAMERICANA DE ESPAÑA S. A. · tapa blanda · ISBN 9788476157046
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Marketing estratégico» is the marketing manual by Jean-Jacques Lambin, published by McGraw-Hill/Interamericana in paperback (490 pages, in Spanish).
Reference work that sets out the principles and practices of strategic marketing, with a complete view of the discipline aimed at students and professionals in business and economics.
Corresponds to the second edition, published in 1995; the cover includes the subtitle «Segunda edición».
Aimed at students and professionals in business, economics and marketing seeking an overview of strategic marketing.
