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Marketing Estratégico
by Jean Jacques Lambin · · tapa blanda
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Pages: 120 pagesAuthor: Jean Jacques LambinPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: es-ESRelease date: 1/11/1991ISBN: ISBN 9789684222052
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Synopsis of Marketing Estratégico
Este libro, 'Marketing Estratégico' de Jean-Jacques Lambin, es una obra fundamental en el campo del marketing. Publicado por McGraw-Hill Companies, el libro está escrito en español y ofrece una visión profunda de las estrategias de marketing. Ideal para estudiantes y profesionales del área, esta edición en tapa blanda proporciona un análisis exhaustivo de los conceptos clave y las aplicaciones prácticas del marketing estratégico.
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