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Marketing Estratégico
4.1
Negocios y EconomíaISBN | 9789684222052
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Product details
Pages: 120 pages
Author: Jean Jacques Lambin
Publisher: Publisher to be confirmed
ISBN: 9789684222052
Format: tapa blanda
Language: es-ES
Release date: 1/11/1991
ISBN: 9789684222052
Synopsis of Marketing Estratégico
Este libro, 'Marketing Estratégico' de Jean-Jacques Lambin, es una obra fundamental en el campo del marketing. Publicado por McGraw-Hill Companies, el libro está escrito en español y ofrece una visión profunda de las estrategias de marketing. Ideal para estudiantes y profesionales del área, esta edición en tapa blanda proporciona un análisis exhaustivo de los conceptos clave y las aplicaciones prácticas del marketing estratégico.
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