by Jean Jacques Lambin · tapa blanda · ISBN 9789684222052
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«Marketing Estratégico» is the strategic marketing manual by Jean-Jacques Lambin, published by McGraw-Hill Companies in paperback, in Spanish.
A reference work on marketing that addresses the key concepts of commercial strategy, its practical application in the company, and the role of marketing decisions within business planning.
Published in 1991, this Spanish edition falls under the business and economics category.
Recommended for marketing students and professionals seeking a solid foundation in strategy and commercial management.
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