by Ramsés Gallego Díaz · Marcombo · tapa blanda · ISBN 9788426724526
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«Marketing Internacional» is the international marketing handbook by Ramsés Gallego Díaz, published by Marcombo in paperback (122 pages, in Spanish).
Handbook for the International Marketing module of the Higher National Diploma in International Trade. Covers company internationalization, entry into foreign markets, the marketing mix and the international marketing plan. Theoretical-practical approach with real examples, diagrams, exercises, summaries and multiple-choice self-assessments.
First edition, published in 2017, in the Marcombo Formación collection. The author, Ramsés Gallego Díaz, holds a degree in Business Administration and Management and teaches at ESERP Business School and UNED.
Aimed at students of the International Trade diploma and at Marketing and Sales professionals interested in internationalizing their businesses.
