Marketing Practice in the Hotel and Catering Industry

Synopsis of Marketing Practice in the Hotel and Catering Industry

«Marketing Practice in the Hotel and Catering Industry», by John W. Shepherd, is the hotel marketing manual published by B T Batsford Ltd in paperback.

The author explains, through interrelated case studies, activities and projects, how managers apply marketing in hotel and catering practice. He presents marketing as a tool to integrate operational areas and achieve maximum profitability and customer satisfaction, with examples from the British context.

The 1982 edition has 144 pages and text in English. Categories: hospitality, tourism, hotel and catering management, business and economics.

For students and professionals in hotel and catering management interested in marketing applied to practical cases in the sector.