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Marketing Practice in the Hotel and Catering Industry
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Negocios y EconomíaISBN | 9780713404982
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Product details
Pages: 144 pages
Author: John W. Shepherd
Publisher: B T Batsford Ltd
ISBN: 9780713404982
Format: tapa blanda
Language: en
Release date: 1/1/1982
ISBN: 9780713404982
Synopsis of Marketing Practice in the Hotel and Catering Industry
Este libro de John W. Shepherd ofrece una visión detallada de cómo los gerentes aplican los principios del marketing en la industria hotelera y de catering. A través de estudios de caso interrelacionados, actividades y proyectos, se explora el marketing como una herramienta para integrar las áreas operativas, buscando optimizar la rentabilidad y la satisfacción del cliente. El libro examina la práctica del marketing en el contexto británico, proporcionando ejemplos y análisis relevantes para el sector.
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