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Marketing y calidad total
by Miguel Mazarrasa · Gestión 2000 · tapa blanda · 168 pages
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Pages: 168 pagesAuthor: Miguel MazarrasaPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 1/1/1994ISBN: ISBN 9788480880183
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Synopsis of Marketing y calidad total
Este libro explora la interrelación entre el marketing y la calidad total, ofreciendo una visión integral de cómo ambos conceptos se complementan para lograr el éxito empresarial. El autor, Miguel Mazarrasa, analiza la importancia de la imagen de calidad y la comunicación efectiva en el ámbito del marketing, proporcionando herramientas y estrategias para mejorar la gestión empresarial. Publicado por Gestión 2000, este libro es una guía esencial para profesionales y estudiantes del área.
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