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Marketing y comunicación de moda
by Gema Martínez Navarro · ESIC Editorial · tapa blanda · 216 pages
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Pages: 216 pagesAuthor: Gema Martínez NavarroPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 13/2/2017ISBN: ISBN 9788416701629
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Synopsis of Marketing y comunicación de moda
Este libro analiza las estrategias de marketing y comunicación en el mercado de la moda desde un punto de vista analítico y práctico. Su objetivo es proporcionar una base teórica y mostrar cómo se aplican las estrategias de marketing estratégico y operativo en el sector. Incluye ejemplos y casos de marcas de moda que han logrado conectar con los consumidores a través de ideas de negocio y estrategias innovadoras. Escrito en un lenguaje claro y sencillo, el libro busca adentrar al lector en el mundo del marketing de moda, explorando nuevas tendencias, estrategias y modelos de negocio que fortalecen la relación entre las marcas y los consumidores.
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