by Gema Martínez Navarro · ESIC Editorial · tapa blanda · ISBN 9788416701629
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«Marketing y comunicación de moda» is the marketing manual by Gema Martínez Navarro, published by ESIC Editorial in paperback (216 pages).
Analyzes marketing and communication in the fashion sector with a dual theoretical and practical perspective: it explains the concepts of strategic and operational marketing and their application to the sector. Includes examples and cases of brands that have connected with consumers through business ideas and innovative strategies. Clear and accessible language.
First edition (2017); belongs to the Libros profesionales de empresa collection from ESIC Editorial.
Aimed at students, academics and professionals in marketing, communication and the fashion industry.
