Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Hand-checked
Free SHIPPING
Second life
Comunicación global
by Ángel Luis Cervera Fantoni, Ruth Fernández Hernández · ESIC Editorial · tapa blanda · 440 pages
3 people viewing thisViewed 0 times
3.8
Pages: 440 pagesAuthor: Ángel Luis Cervera Fantoni, Ruth Fernández HernándezPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 2/9/2024ISBN: ISBN 9788411920414
Choose the condition
What each condition includes
Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.
Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.
Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.
Like New — no visible signs of useNo visible marks. Cover, spine and pages flawless.
New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Synopsis of Comunicación global
En 'Comunicación global: Desafíos, estrategias y perspectivas para un mundo conectado', 17 expertos coordinados por Ángel Luis Cervera y Ruth Fernández ofrecen una visión integrada y multidisciplinar del marketing y la comunicación. Esta obra es una herramienta esencial para diseñar y ejecutar planes de publicidad, gestionar relaciones públicas y tomar decisiones estratégicas en entornos digitales, combinando teoría y práctica de manera accesible. El libro aborda temas clave como la identidad corporativa, la comunicación interna, la gestión de crisis, el patrocinio y el protocolo empresarial. Es una lectura indispensable para directores de comunicación, profesionales del marketing, periodistas y estudiantes que buscan mejorar sus habilidades directivas y comprender los retos actuales de la comunicación en un mundo interconectado.
More titles for fans of Ángel Luis Cervera Fantoni, Ruth Fernández Hernández
Recommended by Julia
Best-selling books in Management
Best sellers
Take 3, pay for only 2 · TRIPLEUS
-
VAT included