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Markstrat3 - Simulacion Estrategica de Mercadotecnia
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Negocios y EconomíaISBN | 9789706860187
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Product details
Pages: 120 pages
Author: Jean-Claude Larreche, Hubert Gatignon
Publisher: Publisher to be confirmed
ISBN: 9789706860187
Format: tapa blanda
Language: es-ES
Release date: 1/2/2001
ISBN: 9789706860187
Synopsis of Markstrat3 - Simulacion Estrategica de Mercadotecnia
Este libro presenta Markstrat3, una simulación estratégica de mercadotecnia. Ideal para estudiantes y profesionales del marketing, ofrece una visión práctica y detallada de las estrategias de mercado.
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About the author
Jean-Claude Larréché
Jean-Claude "JC" Larreche is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business work focuses on marketing and customer orientation.
Born in 194723 titles published
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