by Yvonne Sánchez, Gonzalo Cantarero · MR · tapa blanda · ISBN 9788427023512
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«MBA de bolsillo» is the business reference guide by Yvonne Sánchez and Gonzalo Cantarero, published by Martínez Roca in paperback (537 pages, in Spanish).
Reference manual for those who manage or create a company: it addresses with practical criteria the fundamentals of finance, marketing, strategy and business creation, and includes a section on business opportunities on the internet. Aimed at entrepreneurs and professionals seeking a global and accessible view of the business world.
Third edition. Published in 1998. Recommended by the Spanish Confederation of Young Entrepreneurs.
Work designed for entrepreneurs and professionals seeking a global and practical view of business management.
