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McCormack on Selling
3.8
Negocios y EconomíaISBN | 9780099536512
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Product details
Pages: 192 pages
Author: Mark H. McCormack
Publisher: Arrow Books Ltd
ISBN: 9780099536512
Format: tapa blanda
Language: en
Release date: 20/6/1996
ISBN: 9780099536512
Synopsis of McCormack on Selling
En este libro, Mark H. McCormack, fundador de la industria del marketing deportivo, guía al lector a través de los componentes básicos de una venta. Describe cómo identificar a un cliente, cómo llegar a él y cómo persuadirlo para que compre. El libro aborda los obstáculos a la venta (miedo, ignorancia y pereza) y argumenta que todo el mundo "nació para vender". Muestra cómo evaluar en qué punto se encuentra uno en el proceso de venta, advierte de los siete pecados del vendedor y concluye con un capítulo en forma de "test" para que los lectores puedan controlar su propio progreso.
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About the author
Mark H. McCormack Medal
The Mark H. McCormack Medal is presented annually by The Royal and Ancient Golf Club of St Andrews to the leading player in the World Amateur Golf Ranking after the last 'elite' event of the season. The award is named after World Golf Hall of Famer Mark McCormack, who was a supporter of golf and the founder of IMG.
1930–2003102 titles published
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