
by John Doerr · Conecta · tapa blanda · ISBN 9781949061932

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«Mide lo que importa» is John Doerr's business management essay, published by Conecta in paperback (320 pages, in Spanish).
John Doerr, investor and former Intel engineer, explains the Objectives and Key Results (OKR) system that Andy Grove taught him and that he passed on to Google's founders to focus the organization on what matters. The book shows how setting ambitious objectives and measurable results helps prioritize, coordinate teams, and evaluate progress, with real cases from Bono, the Gates Foundation, and other organizations.
The edition includes a foreword by Larry Page. The original title is «Measure What Matters». Published in 2019.
Recommended for executives, leaders, and entrepreneurs who want to apply OKRs to improve their teams' focus and performance.
