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Multinational Management: A Strategic Approach
4.6
Negocios y EconomíaISBN | 9780324055696
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Product details
Pages: 664 pages
Author: John B. Cullen
Publisher: South-Western
ISBN: 9780324055696
Format: tapa dura
Language: en
Release date: 17/7/2001
ISBN: 9780324055696
Synopsis of Multinational Management: A Strategic Approach
Este libro, 'Multinational Management: A Strategic Approach', es una guía completa sobre la gestión de empresas multinacionales. Escrito por John B. Cullen, el libro ofrece un enfoque estratégico para comprender los desafíos y oportunidades en el entorno empresarial global. Cubre temas esenciales como la cultura, la ética y la toma de decisiones en un contexto internacional, proporcionando a los lectores las herramientas necesarias para tener éxito en el mundo de los negocios multinacionales.
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