by Naomi Klein · Booket · libro de bolsillo · ISBN 9788408104322
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«No logo: El poder de las marcas» is Naomi Klein's critical essay, published by Booket in paperback (576 pages, in Spanish).
Naomi Klein analyzes the power of big brands. She alternates luxury stores, Indonesian workshops with degrading working conditions, and movements denouncing corporate abuses, from activists against billboards to hackers; thus connecting these cases with the unfulfilled promise of the new economy.
Work originally published in 2000 as 'No Logo: Taking Aim at the Brand Bullies'. Spanish translation by Genís Sánchez Barberán, Lourdes Bassols Pascual and Alejandro Jockl.
For readers interested in economics, sociology, journalism and the debate on the power of corporations.
Naomi Klein is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism, and capitalism.
