
by Naomi Klein · Ediciones Paidós · tapa blanda · ISBN 9788449319570

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«No Logo: El poder de las marcas» is the sociological essay by Naomi Klein, published by Ediciones Paidós in paperback (544 pages, in Spanish).
Naomi Klein analyzes the power of big brands and explores the connection between shopping malls and workshops with precarious working conditions. The book dismantles the promises of the «new economy» and denounces its impact on human rights and global culture.
Originally published in English as «No Logo: Taking Aim at the Brand Bullies» (2000), this Spanish edition appeared in 2007.
Aimed at readers of sociological and economic essays, with an interest in globalization, corporate power and activism against brands.

Naomi Klein is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism, and capitalism.

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