by Naomi Klein · Paidos Iberica Ediciones S A · tapa blanda · ISBN 9788449312489
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«No Logo: El Poder de las Marcas» is Naomi Klein's essay, published by Paidós Ibérica in paperback (559 pages, in Spanish).
Naomi Klein explains social discontent against big brands and ranges from luxury stores to Indonesian workshops, shopping malls and activists attacking billboards. Questions such as Bill Gates's fortune or Nike's workshops serve to dismantle the «new economy» and show its unfulfilled promises.
Translation by Alejandro Jockl; original work: «No Logo: Taking Aim at the Brand Bullies» (2000).
For essay readers interested in social criticism, economics, sociology and activism against corporate power.
Naomi Klein is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism, and capitalism.
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