by José de Almeida Gomes · Livraria Civilização Editora · tapa blanda · ISBN 9789722615488
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«O Marketing Interactivo» is the marketing manual by José de Almeida Gomes, published by Livraria Civilização Editora in paperback (256 pages).
It starts from the fundamentals of marketing to explain how companies can use digital and direct communication channels to converse with their customers. It analyzes the shift from one-way advertising to personalized models, with the aim of reinforcing consumer trust and improving commercial results.
The manual was published on April 1, 2001, is written in Portuguese and is listed in the Business and Economics category. ISBN 9722615483.
For marketing and business professionals and students who want to understand the turn towards digital and direct customer communication.
