by Chris Norton, Ross Honeywill · FINGERPRINTS STRATEGIES · tapa blanda · ISBN 9780985913403
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«One Hundred Thirteen Million Markets of One» is the economics essay by Chris Norton and Ross Honeywill, published by Fingerprints Strategies in paperback.
The book argues that the focus on the one percent hides the true engine of the US economy: the 46% of the population responsible for 77% of discretionary spending. This group, ignored by businesses and governments, they call NEO (New Economic Order); their consumption creates a parallel economy whose potential has barely been tapped.
Published in 2012, the book has 172 pages in English. Ross Honeywill developed the algorithm that revealed the existence of NEOs.
Aimed at business, marketing, and economics professionals interested in US consumer behavior.
Tapa dura
