by David Szetela, Joseph Kerschbaum · Sybex · tapa blanda · ISBN 9780470488676
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«Pay-Per-Click Search Engine Marketing» is the PPC guide by David Szetela and Joseph Kerschbaum, published by Sybex in paperback (432 pages).
Guide to pay-per-click (PPC) advertising, the sponsored results of search engines. Following a one-hour-a-day plan, it explains how to research keywords, structure campaigns, write ads, create landing pages, use Google's content network, and analyze data. Includes bidding models and advanced techniques.
Second edition, subtitled 'An Hour a Day'. Part of Sybex's Serious Skills series and includes a foreword by Fred Vallaeys and contributions from Michael Flores.
For marketing and advertising professionals, small business owners, and consultants who want to manage pay-per-click campaigns.
