by Luis Enrique Moyano · Marcombo · tapa blanda · ISBN 9788426724236
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«Plan de negocios» is the business manual by Luis Enrique Moyano, published by Marcombo in paperback (168 pages, in Spanish).
A didactic guide that explains step by step how to design and launch a business plan: the proposal outline, market research, commercial strategies, positioning against competition, and organizational, production, logistics, investment, financing, and control aspects, with real cases and reference solutions.
It belongs to Marcombo's Acceso Rápido collection and is the first edition, published in December 2016. The author, Luis Enrique Moyano, is a consultant and lecturer in business, marketing, and investment projects.
For students, professionals, and entrepreneurs who want to apply a practical and orderly methodology to their business project.
