by Salvador Durbán Oliva, Ana Isabel Irimia Diéguez, Ma. Dolores Oliver Alfonso, Ma. José Palacín Sánchez · Ediciones Pirámide · tapa blanda · ISBN 9788436823172
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This book presents a simple accounting model for business financial planning. By using future projections of financial flows and analyzing the company's financial statements, it allows managers of small and medium-sized enterprises to make informed decisions about the company's future. It covers various business scenarios, from starting a new company to expansion, restructuring, or managing businesses in loss.
The work is highly practical, combining simple theoretical foundations with a hands-on approach. It is an essential manual for managers looking to define their medium and long-term activity, as well as for students of Financial Management and Financial Planning. The model is easily reproducible in spreadsheets, allowing for sensitivity analysis of the variables that most affect results.
