by Paloma Bilbao Calabuig, Carmen Escudero Guirado, José Manuel Rodríguez Carrasco · Universitas Internacional, S.L. · tapa blanda · ISBN 9788493463885
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«Política de empresa y estrategia» is the business manual by Paloma Bilbao Calabuig, Carmen Escudero Guirado and José Manuel Rodríguez Carrasco, in paperback.
Analysis of business policy and strategic planning: economic power in markets, international business organization, product quality and relations with governments, unions and consumers. Connects theory with practice and offers a vision of strategy in a globalized environment.
The work is the second edition, published in October 2009 by Universitas Internacional, S.L., with 454 pages in Spanish.
For students and professionals of economics and business management interested in strategic planning and business policy.
