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Practice of Public Relations
4.5
Negocios y EconomíaISBN | 9780136138112
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Product details
Pages: 556 pages
Author: Fraser P. Seitel
Publisher: Pearson
ISBN: 9780136138112
Format: tapa dura
Language: en
Release date: 12/12/1997
ISBN: 9780136138112
Synopsis of Practice of Public Relations
Este libro, 'Practice of Public Relations', es una guía completa sobre relaciones públicas, ideal para estudiantes y profesionales. La séptima edición, publicada en 1997, ofrece una visión práctica del trabajo en relaciones públicas, abarcando temas como la comunicación en Internet, la comunicación integrada de marketing y la comunicación multicultural. Escrito por Fraser P. Seitel, el libro incluye entrevistas con profesionales del sector y casos prácticos para analizar cuestiones éticas.
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