by Jerry Weissman · Financial Times/ Prentice Hall · tapa blanda · ISBN 9780131875104
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«Presenting to Win: The Art of Telling Your Story» is Jerry Weissman's communication manual, published by Financial Times/Prentice Hall in paperback.
The book proposes turning presentations into persuasive stories, focused on what the audience needs. It explains how to define objectives and messages before using PowerPoint, keep the audience's attention, and use bullet points, graphics, and special effects; the process goes from the initial brainstorming to the final delivery.
This 2006 edition updates the work originally published in 2003; the book falls within business communication.
Aimed at professionals, managers, and speakers who want to strengthen their presentations before demanding audiences.
