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Second life
Profissão: influencer
by Miguel Raposo · Manuscrito Editora · tapa blanda
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Pages: 120 pagesAuthor: Miguel RaposoPublisher: Manuscrito EditoraFormat: tapa blandaLanguage: ptRelease date: 1/1/2020ISBN: ISBN 9789898975447
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Synopsis of Profissão: influencer
Este libro es un manual completo sobre el marketing de influencia, diseñado para aquellos que buscan entender cómo las redes sociales han transformado la comunicación y la publicidad. Miguel Raposo, consultor experto en el mercado portugués, analiza los conceptos clave, ofrece consejos prácticos y explica los riesgos del mundo online, desde la creación de tendencias hasta la gestión de campañas virales. A través de análisis de casos de éxito como Cristiano Ronaldo y Chiara Ferragni, y testimonios de influencers destacados, la obra explora qué hace que una persona gane millones de seguidores y cómo convertir la presencia en redes como Instagram, YouTube o TikTok en una profesión a tiempo completo. Es una guía esencial para dominar el ecosistema digital y establecer colaboraciones exitosas con marcas.
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