Protocolo en eventos de marketing y comunicación

Synopsis of Protocolo en eventos de marketing y comunicación

«Protocolo en eventos de marketing y comunicación» is the protocol manual by Enrique García Prado (Paraninfo, paperback, 124 pages, in Spanish).

The book starts from the premise that protocol, ceremonial and etiquette remain in force in the public and private spheres, and explains how to apply their rules in marketing and communication events. It also teaches how to determine the attitudes and aptitudes needed to attend and coordinate events, and includes practical and self-assessment activities in each chapter.

It corresponds to UF 2397, integrated into MF 2187_3, both from the professional certificate COMM0112. It is part of the Commerce and Marketing collection.

For students and professionals in marketing and communication, especially those preparing for the COMM0112 professional certificate.