by Jordi Xifra Triadú · Editorial Uoc · tapa blanda · ISBN 9788497880817
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«Relaciones públicas, empresa y sociedad. Una aproximación ética» is the manual by Jordi Xifra Triadú (Editorial UOC, paperback, 130 pages, in Spanish).
The book presents public relations as a managerial function of organizations from an ethical perspective. It explains how these strategies help resolve conflicts of interest with publics and open up to new environments, and argues that communicative effectiveness only endures if it is grounded in ethics.
Volume 149 of the Editorial UOC Manuals collection; first edition, 2010.
Aimed at professionals and academics in the fields of communication, public relations, and business management.
Discover second-hand books by Jorge Xifra Heras.
