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Relaciones públicas, empresa y sociedad
4.5
Negocios y EconomíaISBN | 9788497880817
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Product details
Pages: 130 pages
Author: Jordi Xifra Triadú
Publisher: Editorial Uoc
ISBN: 9788497880817
Format: tapa blanda
Language: es-ES
Release date: 29/1/2010
ISBN: 9788497880817
Synopsis of Relaciones públicas, empresa y sociedad
Este libro es una introducción a las relaciones públicas como función directiva dentro de las organizaciones, con un enfoque en la ética de su práctica. Aborda la importancia de la gestión de la comunicación entre organizaciones y el público, destacando que la efectividad a largo plazo depende de una visión ética. El libro explora cómo las estrategias de relaciones públicas pueden resolver conflictos de intereses y generar oportunidades en diversos entornos.
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Jorge Xifra Heras
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1926–19904 titles published
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