Técnicas de las Relaciones Públicas

Synopsis of Técnicas de las Relaciones Públicas

«Técnicas de las Relaciones Públicas» is Jordi Xifra Triadú's manual on public relations, published by Editorial UOC in paperback (310 pages).

A manual on public relations as a strategic communication process. It analyzes written, oral and audiovisual expression techniques, press relations, internal communication, and resources such as speeches and corporate materials. It also addresses the situational theory of publics and coorientation for choosing campaign techniques.

The work belongs to Editorial UOC's Manuales collection, number 75. The first edition was published in Barcelona in 2007.

Intended for communication students and industry professionals seeking a practical guide to public relations.