by José Daniel Barquero Cabrero, Albert Arbós Bertran · Editorial Furtwangen · tapa blanda · ISBN 9788493634056
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This book, titled 'Multicultural Public Relations: How to Avoid the Clash of Cultures and Civilizations,' explores the importance of public relations in an increasingly multicultural world. The authors, José Daniel Barquero Cabrero and Albert Arbós Bertran, analyze how communication strategies can foster the alliance of civilizations and prevent cultural conflicts. Published by Editorial Furtwangen, this book offers a valuable perspective on managing cultural diversity in the field of public relations.
José Daniel Barquero Cabrero is a born Spanish businessman and university teacher.
