by Deltiv J. Hoch · Harvard Business School Press · tapa dura · ISBN 9781578511051
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«Secrets of Software Success» is the business management essay by Detlev J. Hoch and other authors, published by Harvard Business School Press in hardcover.
Based on a worldwide survey of more than 100 software companies and 450 senior executives, it analyzes the practices that distinguish thriving companies in the sector: leadership, talent acquisition, development, marketing, professional services and alliances, on both the product and services side.
Work published in October 1999. Includes a foreword by F. Warren McFarlan and Hermann Krallmann, bibliographic references (pp. 273-296) and an index.
For executives, entrepreneurs and technology sector professionals interested in management strategies proven in software companies.
